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5 Digital Media Trends For 2013
I feel like we’re at an important juncture in digital media. Consolidation is happening all over the place so that a few key players are emerging in ecommerce, in social and in technology.. We’ve...
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Content Marketing and The Measurement Conundrum
Over the last 6 months I have seen many briefs from brands requesting ‘content marketing’ services. Some indicate a desire to shift away from online paid media, reallocating budget into producing and...
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Digital Media’s 3rd Space
I recently entered into a discussion with a client about the potential of marketing their app instead of driving traffic to the website. I held the view that the app was a much more engaging and rich...
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Facebook buys Atlas. Confused? I am.
A couple of weeks ago we heard the news that Facebook acquired Atlas for the sum of $100M. Atlas is primarily an ad serving platform born from the agency Avenue A (aka Razorfish), who wanted to develop...
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Why Search Is Not Prerequisite For Start-ups
I’ve had the good fortune of consulting with a number of start-ups over the past few months on their media and marketing strategies. Start-ups are very different beasts from the larger corporate...
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Dark days for digital media – the end of the 3rd party cookie?
The online media industry will by now have had time to digest the news that Firefox 22 intends to block 3rd party cookies by default. What this means is that when an ad is served to a website hosted by...
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5 Pitfalls of Behavioral Targeting and How You Can Avoid Them
If there’s one thing people hate about the web it’s being followed around by behaviorally targeted ads. We’ve all experienced being pestered by an advertiser the moment we set foot outside their online...
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Use data to tell facts, not stories.
Data and metrics are what we live and die by in this industry. Yet all too often the metrics we use are over inflated or erroneous. Better numbers tell a better story, but stories are mere fantasies if...
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Why Daily Deals Scare Us? – The Role Cognitive Biases Play In Ecommerce
I recently attended a client meeting where the subject turned to customer loyalty. We were all asked a very simple question – what would make you come back to buy from a website again? There were some...
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The Economy of Fun and Digital Start-ups
Recently I’ve been intrigued by two start-up businesses. Neither has reinvented the wheel, or innovated, but both have significantly disrupted their markets. On paper each business might sound...
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